It is rightly said that, The Marketing department feeds all the other departments of an organization. It is also said that there’s never unemployment or underemployment in the world of Marketing. The demand for professionals who’ve completed MBA in marketing is at an all time high.
Sales is the primary activity under marketing that gives it paramount importance. Sales is the prime earning activity for almost every business, which makes Marketing arguably the most important traditional stream of management.
The MBA in Marketing program consists of general business topics alongwith specific marketing skills & knowledge. Marketing elective courses focus specifically on topics like consumer behavior, brand management, product management, promotion management, and strategic selling.
An MBA in Marketing can serve as a foundation for career advancement, and it may also increase earning power. Successful marketing personnel are more often considered for CEO/MD positions as well across the world.
Many personnel in the marketing department have the potential to earn unlimited income based on their performance. Since postgraduate business programs emphasize developing leadership and communication skills, graduates can advance to marketing positions with great ease. MBAs in Marketing are eligible for executive positions in:
- Sales/ Agency,
- Business/ Team Development,
- Media and Entertainment,
- Advertisement & brand management,
- Online and Digital Marketing,
- Analytical Marketing,
- Customer Relationship Management,
- Distribution Management,
Technology has further augmented the marketing world, adding new creative areas and innovative job profiles to the mix, thus keeping the growth factor alive in an otherwise traditional stream.